The new kid on the block – Cloud computing

I attended my last ever DICE conference however this experience with shared with many others as it was the National Conference on Cloud Computing and Commerce. To start off my day I set up my DICE research poster with my team member, followed by two sets of judges coming around to ask as a few questions. After this I made my way to the conference below.

Our first speaker was Professor Martin Curley from Intel. His view was that cloud computing has just started, and here was me thinking it was nearly a finished product. He made a valid point saying this is a new era, we have changed from the 20th century marvel of the flow of electrons into the 21st century where the flow of knowledge has become supreme thanks to Moore’s Law.

Since this conference was Get Digital he mentioned the three main trends in this area: digitalisation, sustainability and mass collaboration. For me the discussion on sustainability was eye opening, as he read the quote “There is no planet B”. However I was glad to hear the efforts being made by multinational companies like Intel in collaboration with the EU to strive for a digital and sustainable Europe for 2020. Where we will be able to meets present needs without compromising future generations by changing from resourced based to knowledge based.

 

He also spoke about shared value; where corporate performance is integrated with the development of communities in the area.  He left on a positive note as he explained Intel’s mission for the future: “This decade we will create and extend computing technology to connect and enrich the lives of every person on earth”. Quite a challenge to say the least however the great determination and high expectations will as he said help Intel to achieve this goal.

Following this corporate view Dr. Constantine Grudgiev, gave the economic point of view. He stressed that cloud computing is only a platform as it has define boundaries. He also said that current economic systems are unable to handle the future shift from physical capital to human capital. He mentioned that major reforms will be needed if cloud computing is the way economies want to move forwards as the world will shift to disembodied services with issues like the fact you cannot collateralize human capital.

 

From his discussions I felt that he believes there are too many problems with cloud computing for it to truly move forward none the less he gave some steps that would have to be implemented for its success. Firstly to change the imbalanced tax system by pushing income tax down and corporate tax up. Also to increase the flow of skills and retain these by only developing the main cities: Dublin, Galway, Cork and possibly Limerick. Most importantly to stop trusting politicians. Finally a change in mentality is also needed according to him we must be more tolerant of success even if we are not. This outlook was a bit daunting to hear yet good to learn to start thinking about it now before it’s too late.

Next up was who I personally was waiting for; Microsoft and speaking on their behalf was Clare Dillon. The vision of cloud computing for them was revolving around this multi device phenomenon we are seeing in today’s society. She highlighted how much social technology has changed our life’s, to the extent that it has changed the way we live, the way we do thing and has in  my opinion invaded everywhere. There are no certain demographic groups anymore and this just opened my eyes to how quickly cloud computing could have the same impact.

A key trend she pointed out is that now computing is everywhere so the new trend is to make it an integrated experience. After a video of Microsoft’s vision into the future I realized how close we already are to this reality where 5D allows for everything we touch to be integrated. But I wondered where cloud computing came into the equation; to me she was just explaining the speed of innovation. However the answer came quickly, everything that allows for this 5D experience and further intergraded experiences it’s all on the cloud. You wouldn’t be able to do 5D without it. Having someone from your office in China send you a report to show at your meeting in Paris, only achievable through cloud computing.

I was shocked because I can actually see the baby steps of this: Google Drive that I have now become addicted to for all my course work. I can see how as Clare said Cloud computing will become an everyday thing like electricity. Finally she left us with a very entrepreneurial quote “The best way to predict the future is to invent it” Hopefully something I’ll be doing some day!

A great ending to a highly engaging university module that has taught me more than words can describe but most importantly I now feel capable of leaving after my degree and setting up my own company something I have a few hesitations about before taking this module. DICE has been a great experience and I would highly recommend attending DICE conferences in the future!

Canexican5 “Never be afraid to chase your dreams”

Just the Beginning – mobile from the past to the future

I could not have picked a better day to write this blog, the end of the year today we literally move from the past to the future. Something that is and will continue to happen with the mobile world we are submerged in. First of all the “Get Mobile” conference came straight after a 4 week group project to make our very own web app, thanks to Jampot. Once i heard that not only Jampot but Nokia and Microsoft would be speaking I was actually really excited for this conference. Opening the whole thing was Theo Lynn who informed our seminar that mobile is not solely confined to cell phones but that it is a whole eco system where cell phones are just a tiny component. After this short opening e dove straight into each speakers personal views of what mobile is and where it was going.

Dominic Muldoon the Business Developer/Sales Strategy and Execution for Púca saw mobile as the only way forward for business marketing. This was just reinforced with his statistics, 74% of the world have cell phones and 91% of these are smart phones. I found this quite shocking however it did highlight that marketing in the present and future would be done through mobile. Dominic mention two very successful mobile campaigns for Bulmers Cider and for West Coast Cooler. Both had used mobile to directly interact with their customers, Bulmers gave away prizes while West Coast Cooler gave away a free drink. I personally think these were perfect examples as everyone in the audience can relate to them. He ended on the description of ho far mobile has come in just a short period and it’s importance now a day. If you forget your wallet at home you’ll borrow some money, however forget your cell phone at home and you’ll turn right around to get it, so true.!

Eoin Cruise from Nokia spoke about how mobile is a really competitive market moving at, what I later learned was an alarming speed. What really impacted me were his questions, who had a cellphone? Almost everyone’s hand shot up. Who had ever owed a Nokia phone? Again most hand’s were in the air. I remember my very first cell hone was a Nokia and I’m pretty sure I share this experience with most of the students at that conference. However when he asked who owns a Nokia phone now it was only a few hand’s that were up. How could Nokia go from almost complete dominance of mobile, practically the Father of cellphones and now doesn’t even have 10% of market share. Extraordinary example of how fast things change.! however with their controversial  and new partnership with Microsoft this may turn around, at least Patrick Ward from Microsoft  believed so. A full demonstration of windows 8 on a tablet then phone proved to me that the Nokia Lumia in my opinion is a better smart phone than the Iphone. Hopefully others appreciate it so that Nokia along side Microsoft can carry on in mobile.

We then took a quick intermission to get a bit to eat, something to drink but most importantly to go see our apps. Every team’s app was on display upstairs in the Helix and I really enjoyed seeing how all my groups hard work had finally manifested into an amazing app.!

After the break Louise Phelan the Vice President of PayPal took mobile in a completely new direction. Paying for goods or services online and even trough your cell phone. I was astonished at the immense number of people who have used PayPal, although having said that I’ve used it at least 10 times in the past 6 months… times that by all people who buy trough mobile and then 2.3 millon is actually a reasonable figure. I can also see how mobile is the future almost everything can be bought on the internet and I have a feeling this is just the tip of the Iceberg.

Finally, what I had been waiting for, the panel discussion. Eric Weaver introduced the panel : Joe Drumgoole, VP Product Management for FeedHenry, James Howell, Operator Channel Lead for Microsoft, Michael Barr, CTO for JamPot Technologies Ltd (an amazing company), Conor Winders, CEO of Redwind Software (loved the mow nice to see that anyone can be a CEO not just “suits”), Sylvie McDermott, Mobile Manager for Paddy Power and Simon Rees, Sales and Marketing Director for Idiro Technologies. Then the questions began. However it was really hard to connect or even understand the speakers as they use terms familiar to people in the mobile business for some time not so familiar to students especially not to me. The only thing I gained from the talks was some sound advice for the future. Start a company after college and build something (an app) and put it out there (apparently employers like this) hopefully I’ll be able to do both.!

To conclude was a real heart warming, cheerful and pretty awesome talk from Johnny Walker the Founder & Chairman of Global Diagnostics Ltd, a medical diagnoses system that uses mobile to connect doctors from all over the world to provide help to remote areas. Despite his ozzie accent and the fact he spoke at about 15mph it was interesting to see how mobile had passed the boundaries of personal into the realm of global. The perfect way to end a great seminar from which I take a lot valuable knowledge that will help me in years to come when mobile takes over.

 

 

If you want a bit more info on the speakers the amazing people at DCU and TechSpectations have a page just for that http://getmobile.marketinglab.ie/conference/get-mobile-2012/

 

 

Feel free to comment or question

 

 

 

 

Canexican5